If there’s one thing I’m learning in my digital marketing class, it’s this: the way we connect with people online is changing fast. Like… warp-speed fast. And if the pandemic taught businesses anything, it’s that understanding your audience isn’t optional anymore, it’s survival. This week, we dove into behavioural marketing (a term that sounded super […]

When you first dip your toes into the digital marketing world, it feels a little… overwhelming. Algorithms are shifting, platforms are multiplying, and consumers are constantly evolving. If I’m being honest, it’s exciting and exhausting all at once. In my digital marketing class, we’ve been talking about how quickly this landscape changes. One moment you’re

In my first digital marketing class, we learned the basics of website building: how to choose a domain name, find hosting, and decide between platforms like WordPress, Wix, and Weebly. We even touched on how AI is reshaping the landscape making it possible to generate websites in minutes with tools I hadn’t even heard of